2. Rob Stokes

Quirk: Sometimes you’ve just got to wing it (and wait a long time) before your ship comes in

“I’d love to be able to tell you it all happened according to some grand vision, some master plan – but frankly it didn’t. I quit my job as a waiter, six weeks later I ran out of money, and it took the market seven years to catch on to what we were offering.”

Rob Stokes is the founder of Quirk Digital agency, an idea born on a couch at 3am, and grown to the point that in 2014 its consolidated revenues tipped R140 million and it was sold to international giant WPP.

Rob Stokes is very candid about how accidental some of his successes have seemed.

He describes the beginning of his marketing company as a time where, “we bought and sold software, did some network stuff and made really bad websites.” They then ditched the hardware, slowly ditch the networking thing, and got better at the website thing.

The slightly longer cliff notes is that Quirk digital agency was learning to execute digital marketing campaigns long before businesses understood the value of appearing at the top of a Google Search.

When you’re on the leading edge of a new market you’re the pioneer and there aren’t tried and tested businesses to emulate.

This means a strong stomach for learning lessons, pivoting quickly, and learning to be the best so that when the market is ready, you’re the obvious choice.

Author: Nadine Todd

Read more here:  Entrepreneur Magazine

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